Posted on 13th March 2017 at 18:20
Treat the Problem, Not the Symptoms
Spending time diagnosing the real problem is the key to creating sales training that produces lasting results.
If you go to the doctor complaining of headaches, the doctor could treat the symptom by prescribing a painkiller. However, this may only mask the cause of the pain which could be something far more serious. A good sales trainer, like a good doctor, will take time to diagnose the underlying problem rather than rushing in with a quick fix.