Tel: 01933 311980 
Email: results@sw-bd.co.uk 
Sales Trainer | Sales Coach | Business Development Mentor 
Developing Sales Teams | Unlocking Sales Potential 
Sales Training Northamptonshire
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 Frequently Asked Questions at Simon White Business Development  

 
I provide tailored sales training programmes (including a LinkedIn module), 1:1 coaching, and sales-focused mastermind groups. 
 
My services are aimed at sales teams, business owners, directors, and individuals looking to enhance their sales skills or establish a more structured sales process. 
 
My training is interactive and practical, focusing on real-world techniques like cold calling, handling objections, upselling, and cross-selling, with methods that can be applied immediately. 
 
Each session is designed around your team’s specific needs and can include topics like prospecting, LinkedIn, persuasive communication, and closing techniques. 
 
Yes, I cover LinkedIn strategies, including profile optimisation, outreach, posting, and advanced search functionalities to drive sales. 
 
I focus on half-day sessions, each targeting a specific aspect of selling. With a week or two between each session, delegates have time to apply their new skills before returning to build on what they’ve learned. Think of it as filling a sponge with water - pouring a little at a time allows it to absorb more effectively than pouring all at once. 
 
Absolutely. I provide both in-person and online training and coaching sessions for accessibility and flexibility. 
 
Sales coaching is an ongoing process focused on skill development through regular 1:1 sessions, tailored feedback, and goal-setting, helping clients achieve long-term success. 
 
I offer a free 60-minute taster session to help potential clients see if my approach aligns with their needs and goals. 
 
I'm based in Northamptonshire, providing sales training, LinkedIn training, and sales coaching across Northampton, Bedford, Milton Keynes, Leicester, Peterborough, and surrounding areas. 
Business Development Training Northamptonshire
Simon is a graduate of the International Coaching Academy’s  
Master Coach Programme and an ISO 20700 trained consultant. 
 
 
1:1 coaching sessions are personalised to each client’s unique challenges and goals, covering everything from mindset to practical sales strategies. 
 
Yes, I coach people at all experience levels - from new starters to seasoned professionals and company owners looking to refresh their approach. 
 
With 27 years of experience, I deliver practical, action-oriented methods designed to fit your team’s unique sales dynamics, rather than a one-size-fits-all approach. Programmes are customised, and, where possible, I meet with each team member in advance to fully understand their role and challenges. This ensures the training is both relevant and impactful. 
 
Our sales-focused mastermind groups provide a collaborative space where like-minded professionals come together to share challenges, brainstorm solutions, and support each other’s growth. The groups focus on enhancing sales skills, refining strategies, and building networks that drive real business results. We currently run three groups: one for business owners, one for salespeople, and one for freelance corporate trainers. 

What our clients say 

"Thanks again for keeping me at the top of my game. It's appreciated, and I really value every coaching session." 
"Thank you for all the training and support you’ve given me. I feel as if I genuinely have superpowers; I won’t ever forget this." 
"The guys are still buzzing about the training, so thank you for delivering an amazing couple of days."