Tel: 01933 311980 
 
Business Development Consultancy, Sales Mentoring, Sales Support 
Centrally located in Northamptonshire, we are able to serve clients from across the UK 
Simons top 10 tips for telemarketing success 
Northamptonshire based Business Development Expert, Simon White, shares his top 10 tips for telemarketing success. 
 
1. Set clear objectives – Are you looking to generate a qualified face to face appointment or make a sale? Who do you want to speak to/meet with? Make sure you set yourself a clear objective. 
 
2. Do your pre-call research – Use social media to research who you need to speak to and gain background information prior to picking up the phone. 
Treat the Problem, Not the Symptoms 
Spending time diagnosing the real problem is the key to creating sales training that produces lasting results. 
 
If you go to the doctor complaining of headaches, the doctor could treat the symptom by prescribing a painkiller. However, this may only mask the cause of the pain which could be something far more serious. A good sales trainer, like a good doctor, will take time to diagnose the underlying problem rather than rushing in with a quick fix. 
10 quick and easy tips to improve your sales performance 
Leave a short voice mail when cold calling – even if they don’t return the call it will warm up your prospect for the follow up call – be clear and concise – don’t make them play the message twice to hear it correctly. 
 
Establish your credibility when speaking or meeting with a prospect for the first time – the prospect needs to know that they are in safe hands if they decide to work with your company. 
 
Qualify prospects before investing too much time – there’s no point driving halfway across the country to meet someone who doesn’t have a need or budget for your services.