Tel: 01933 311980 
Email: results@sw-bd.co.uk 
Sales Trainer & Sales Performance Coach 
Helping you WIN more deals, RETAIN more customers and GROW your key accounts 
Sales Training Northamptonshire
delivering sales  
improvement 
Marketing Consultant Northamptonshire
expert insight  
& guidance 
Sales Support Services Northamptonshire
experienced  
external resource 

 Latest News  

HOW TO QUALIFY SALES LEADS! (August 2020)  Discussing 'qualifying' with US sales coach Christine Harrington  Watch the video here 

ARE YOU FOLLOWING UP THE RIGHT WAY? (August 2020)  Discussing with Christine Harrington the right way for sales people to follow up with prospects.  Watch the video here 

THE BIGGEST MISTAKES SALESPEOPLE MAKE - Part 2 (July 2020)  Continuing my discussion with Christine Harrington on the biggest mistakes that salespeople make!   Watch part 2 here 

THE BIGGEST MISTAKES SALESPEOPLE MAKE - Part 1 (July 2020)  Discussing with Christine Harrington (US based Sales Coach, Sales Educator, Public Speaker and Presenter) the biggest mistakes that salespeople make!   Watch part 1 here 

TRAINING VIDEOS (June 2020)  Yes, it’s happening! Christine Harrington (US based Sales Coach, Sales Educator, Public Speaker and Presenter) and I are working together to bring you training videos to help #smallbusinessowners and #businessdevelopmentmanager grow their businesses. Watch for upcoming videos and collaborations. We may have an ocean between us, but we agree and share the same sales philosophies and experiences. Stay tuned!   

PODCAST - THE EVOLUTION OF SELLING (June 2020)  I was recently invited on Punit Jansari's new podcast. We discussed the evolution of selling in a post Covid-19 world, as well as discussing some of the mistakes sales people make. We also discussed the one technique that I wish I had known myself when I started out in sales!  To listen, click on one of these links:  Spotify link Apple link 

ZOOM BASED TRAINING - DURING COVID-19 LOCK-DOWN (May 2020)  Do you manage a team who are new to working from home? Are they feeling isolated, disconnected or demotivated?  I run live, bite-sized sales skills training sessions via Zoom. Lots of subjects to choose from, including telesales, sales (various topics), customer service, account management, presentation skills, assertiveness and time management.  Here's a recent testimonial for my Zoom based training sessions:  "Simon has recently delivered 4 different bite-size training sessions for MK College via Zoom, each was on a different subject broken into 3 half an hour sessions. Each session acted as both a refresher of the skills we have and their application but also challenged us to learn new approaches, I can already see these being applied to our everyday business making an impact. Apart from adding valuable cpd to our teams, these sessions have become a vital part of us adapting to working in a remote environment, offering the opportunity to come together and share experience and find solutions. Simon’s experience and warm delivery style has been a key element of making this happen" - Anna Clarke, Head of Employee Engagement, Milton Keynes College  Email results@sw-bd.co.uk for further details.  

TEAM BUILDING EVENT (DECEMBER 2019) 

I had an amazing time with the Hire A Hubby team recently. I was asked to facilitate a team building event for their franchisees. Here are some pics from the session. 

SKILL PILL MIX (September 2019) 

The next SKILL PILL MIX open training workshop for L&D professionals and senior managers is on 20/09/19 in Northampton. Join Simon, Jon and Punit for a fun learning experience. The 3 training workshops are:  
 
Transferable sales skills 
‘Fundamental techniques to sell more today’ 
Delivered by Simon white, sales trainer and business development coach 
 
Time management 
‘Control your time to take control of your life’ 
Delivered by Jon Britain, L&D consultant & trainer 
 
Coaching capability 
‘Harnessing the potential & resources within’ 
Delivered by Punit Jansari, L&D coach & facilitator 
 
10am to 2pm at the Yeoman Of England (31 High Street Wootton Northampton, NN4 6LP) 
£15 on the door – all proceeds to our charity partner - Northamptonshire Health Charity. https://www.nhcfgreenheart.co.uk/ 
 
 
 
 

Open Telemarketing Training Course (May 2018) 

This one-day course covers the key steps in the telemarketing process and is aimed at anyone who is seeking to consistently generate qualified sales meetings with decision-makers.  
 
Course details and booking information are via the following link: 
 

Northamptonshire Business Expo (June 2017)  

If you are considering hiring a sales coach or would like some help with business development, meet with Simon White at the Northamptonshire Business Expo. 
 
 
22nd June 2017 Holiday Inn NN18 8ET. 
inbusiness magazine (August 2016) 
 
Simon White explains the benefits of an independent business development health check in the August/September edition of the Northamptonshire Chamber of Commerce magazine. 
 
 
If you are thinking of taking your business to the next level, you shouldn’t underestimate the value of a business development health check. 
 
Business development expert Simon White explains that investing in an independent audit can provide companies with a greater focus on where they are in order to plan for future growth. 
Simon says:  
 
Business development health checks enable companies to focus their business development strategy and maximise sales performance exactly where it is required. 
 
A business health check can typically include: 
 
Interviews with team members 
Meetings with key stakeholders 
Accompanied new business meetings 
Evaluation of CRM software and prospect data 
Review of sales materials and proposals  
 
The health check can provide firms with an in-depth assessment of the business development function within a company, including current best practice and recommendations for improvement. 
 
If the lack of sales wins, high customer churn rate or underperforming sales staff keep you awake at night, then your company could benefit from an independent business development health check. 
 
Simon has a career spanning 20 years in sales and marketing, including seven years as business development director for a leading promotional marketing agency. He set up his company Simon White Business Development in 2014 providing business development consultancy, sales coaching and mentoring and sales support services. He offers bespoke business development health checks. 
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