Tel: 01933 311980 
Email: results@sw-bd.co.uk 
Sales Trainer and Business Development Coach 
Ask about booking a FREE 'Maximise Your Sales' coaching taster session! 
Sales Training Northamptonshire
delivering sales  
improvement 
Business Development Advice Northamptonshire
expert insight  
& guidance 
Appointment Setting Northamptonshire
experienced  
external resource 

 What Simon's clients say 

A few words from just some of the organisations that Simon has helped over the years. 
 
"Simon offers the perfect blend of social and technical skills in selling. Marketing is a social science; Simon has all the knowledge and experience needed to train you and/0r your staff so they're able to reach much higher and enjoy the journey. He's also a pleasure to spend time with" 
John Pearce, CEO,  
Made in Britain, Oxford 
"Simon gave a fabulous talk on Consultative Selling at the BCS (British Computer Society) on the 8th October 19. Engaging and entertaining but authoritative and carefully packaged. Everyone went away with something new that they could apply to their own selling. A master class for sure. Big thanks on behalf of the BCS for this generous contribution to its work. Alan Warr as Chair of the BCS Consultancy Specialist Group” 
 
Alan Warr, Chair, 
BCS Consultancy Specialist Group, London 
"We found Simon's training informative, knowledgeable and overall boosted us to get back out there and be the best we can be. After being in sales for 18 years I wondered if Simon could offer much towards my technique, however he came out with a number of tips, tweaks and changes that have really enhanced my pitch. I would recommend Simon for any business big or small. It’s the small changes that make the big difference” 
 
Sally Haines,  
Anglotech Solutions, Wellingborough 
"Simon was a great breath of fresh air to the team. As a company newer to telesales, Simon’s expertise and training was both engaging and extremely useful. As a result, we’ve been able to develop new initiatives, change mind-sets and put structure around sales processes. I would certainly recommend Simon – he’s an excellent trainer and all-round good guy! Thanks!” 
 
Ajay Mistry, Partnerships Director,  
BHIB Insurance Brokers 
"I attended one of Simon’s taster sessions on sales skills and it was fascinating how much I learnt in just one hour. Simon articulates the key areas of what a good sales person needs to do, one of which is to listen, and he presented in a fun and engaging way. Well worth attending his next session for hints and tips and as a reminder for those who have had sales training, there is plenty to learn and Simon has that knowledge” 
 
Lorna Dodwell, Marketing Consultant,  
Northampton 
"Our ambition is to create an entrepreneurial culture within our team, without the need for employing Sales Staff. Simon understood those subtleties and devised a training session to equip us with the fundamentals of selling without being “Salesy”. I have no hesitation in recommending Simon. The insights were invaluable and his style of training is very interactive, keeping everyone involved and engaged. There were a lot of helpful hacks to help us improve our listening skills and clarify our messaging. Very useful” 
 
Daniel Fagerson, Managing Director,  
SALT TV, London 
"We had Simon in for 2-day training session and found great value and benefit in doing so! From preparing a more structured call to creating perfect openers, asking those key open questions that lead to great buying signals. A great asset to any size business, would fully recommend!” 
 
Darran Goody, Managing Director,  
Springvale Foods, Ipswich 
"My team and I found Simon’s training engaging, actionable and very well tailored to our specific needs. We were able to immediately implement the techniques that Simon taught us and are now using many of these on a daily basis. As well as teaching us new techniques, the course helped us to look at areas that we had not focused on previously, enabling me to make improvements to our processes. I am happy to recommend Simon’s sales training” 
 
Gina Salter, Client Services,  
Wilson Browne Solicitors, Northampton 
“Since attending Simon’s telemarketing training course our qualified appointment rate has increased by over 400%! Simon’s courses are practical, fun and full of real world experience and advice” 
 
George Hoar, Sales Manager,  
Bonasystems, Hemel Hempstead 
“Simon has recently carried out a comprehensive review of the Business Development team and processes at Sundial. I’ve been very impressed with Simon’s thorough approach and the depth of his recommendations” 
 
Tim Chudley, Managing Director,  
Sundial Group, Northampton 
“Simon has provided Bonasystems with a range of consultancy and training services. This has included a comprehensive review of our business development function and sales processes, helping us implement an outsourced telemarketing campaign and by providing sales training to both our internal and field sales teams. I would happily recommend Simon to anyone looking to grow their business” 
 
Christian Harris, Sales Director,  
Bonasystems, Hemel Hempstead 
“Engaging, informative and thought provoking; words which describe my recent sales training session with Simon. Whether you’re new to sales or experienced, I would highly recommend you speak to Simon to find out how his extensive sales knowledge and experience will benefit you and your business" 
 
Eleanor Munro, Director,  
Customer Central, Northampton 
“I wish to recommend Simon. He came and coached our 7 strong sales force for The Garage Door Centre last month. Simon took the time to discover how we operate, which he picked up very quickly and held 121s with each of the team members, then he provided a tailor-made training session over two separate days. This was a great investment of our time and money and I recommend him to anyone who wishes to improve the motivation and skills of the whole sales department. Simon is generous in providing advice throughout any communication at any time during the process" 
 
Alice Dove, Director,  
The Garage Door Centre, Wellingborough 
“My client and I have recently completed a sales and marketing clinic with Simon. We both learned a lot from the session and found his recommendations to be considered, practical and easy to implement” 
 
John Paterson, Prince’s Trust Business Mentor 
“As one of Simon's students I can highly recommend him. Sessions are interactive, informative and as they are bite-sized are just the right size for these times” 
 
Caroline Sneesby Indge, Employee Engagement Manager, 
Milton Keynes College 
“I’ve known Simon for over 15 years, so when I needed assistance with a market feasibility study, I knew who to call. Simon quickly understood my requirements and provided a first-rate service” 
 
Richard Bundock, Managing Director,  
HK Timbers Ltd, Lincolnshire 
“Simon has recently delivered 4 different bite-size training sessions for MK College via Zoom, each was on a different subject broken into 3 half an hour sessions. Each session acted as both a refresher of the skills we have and their application but also challenged us to learn new approaches, I can already see these being applied to our everyday business making an impact. Apart from adding valuable cpd to our teams these sessions have become a vital part of us adapting to working in a remote environment, offering the opportunity to come together and share experience and find solutions. Simon’s experience and warm delivery style has been a key element of making this happen.” 
 
Anna Clarke, Head of Employee Engagement,  
Milton Keynes College 
"Simon delivered bespoke sales training to our sales team. The training covered the sales process, questioning skills, active listening, building rapport and many more elements of our overall sales proposition. Simon’s training has received the best feedback from our team above all other training courses we've undertaken” 
 
Neil Munro, Director,  
Acorn Analytical Services, Northampton 
"Thank you so much for coming in today! I think the team learned a lot from your training and that we have a lot of key take home messages and practical elements to work on. Your laid-back attitude helped in instilling confidence in a team that doesn’t usually make sales calls, which will be invaluable moving forwards” 
 
Robyn Stewart, Managing Director,  
CFS Events Ltd, Stevenage 
“I really enjoyed the training session with Simon. It was a very well-structured day and full of tips I will be using tomorrow and implementing into our telemarketing strategy for the team over the coming weeks” 
 
Harvey Lock, Sales Team Leader, 
Felgains, Ipswich 
“Thank you so much for yesterday’s Telemarketing Skills training course. I thoroughly enjoyed the day and have learnt some very valuable advice and tips to help build my confidence and success here at Big Phat Print. I have implemented some of the skills learnt already today, with great success, thank you. I would highly recommend SW Business Development to anyone needing support and guidance in this area. A great magical trick thrown in for free too! Just brilliant!” 
 
Sam Wooding, Operations Manager,  
Big Phat Print, Wellingborough 
“I attended an event recently where Simon facilitated a short session on building rapport. His style was relaxed, authoritative and fun. He facilitated the learning in a gentle and approachable way, and I wish his session had been longer. I am delighted he is running a session at an event of mine soon so I can learn more” 
 
Kay Buckby, Managing Director,  
The Development Company, Northampton 
“Simon is a natural trainer, doesn't make new starters feel intimidated but also keeps the enthusiasm of more seasoned individuals. Fully endorse his services” 
 
Sam Webber, Managing Director,  
Felgains, Ipwich 
“I have been working with Simon for over a year now – when we met the business as at a real turning point and the motivation and push was exactly what was needed. We have worked on a number of business development projects, we have made the business more streamlined and efficient with internal workflow and CRM systems. As a business owner it can be tiring doing all the strategy yourself so it’s great to have Simon there to offer impartial advice and guidance, his experience and mentoring have been invaluable to our success. In fact in the last 12 months turnover has increased by 33% - BUT more astounding is the fact we increased operating profits by 2,881%!!!!!” 
 
Katey Horne, Managing Director,  
Your Marketing Needs Ltd, Dunstable 
“As the largest independent Toyota and Lexus dealership group in Europe, it is imperative that we work with the most capable suppliers. So when we had a requirement for a sales trainer and consultant to help us improve our new hire onboarding process, Simon was recommended to us as someone who had the right mix of experience, skills and attitude. Having now worked with him on this project, we can wholeheartedly recommend his services” 
 
Bryan Portsmouth, Operations Director,  
Steven Eagell Group, Milton Keynes 
“I work with the Prince’s Trust as a mentor to young entrepreneurs starting their own business. 
Simon offered to help my latest mentee, who was aiming to develop a sales and marketing action plan. Simon provided targeted insights and ideas, together with practical examples and guidance to really help kick start the business, giving a really confidence boost to the young person” 
 
Cathy Dunbar, Prince’s Trust Business Mentor,  
Peterborough 
“Simon has integrated a completely new sales process into our organisation, and this has also changed our thought processes regarding understanding our customers’ needs more deeply. As these techniques have developed, so too has our skill set. With Simon’s support and training, I believe that we shall continuously improve and develop as a team” 
 
Kevin Pratt, Sales Manager,  
CDR Pumps, Wellingborough 
“I found the course provided by Simon White Business Development to be both engaging and a great refresher. Having been in the sales industry for over 25 years, I thought I might find it irrelevant to my current position. I was very wrong, whilst the basics were covered it is always good to get a refresher and during the day, I learned a few new techniques and also was enlightened on some newer technology, that I will certainly be using. All in all Simon and Susan are not only knowledgeable, they are engaging, stimulate thought and make the whole process interesting and fun. I have no hesitation in recommending them as trainers and will definitely look at utilising them in the future, to work with my sales teams” 
 
Tony Hookings, Head of Strategic Partnerships,  
People Force International, Wellingborough 
“I’ve known Simon for over 15 years, as both a client and supplier. He is without doubt one of the most professional and likeable people I have met in business. 
 
I thought I knew everything I needed to know about the sales process up until recently when I attended one of Simon's training days but not only did I learn some useful additional skills and techniques, I realised how many fundamentals I had forgotten over the years. I have no doubt that will be reflected in my sales stats in the months to come” 
 
Glenn Scanlon, Managing Director,  
GRS Associates Ltd, Bury St. Edmunds 
“Simon has become an extension of our sales and marketing team, providing expert guidance and sales support on various campaigns. Knowledgeable, professional and thorough, I would recommend his services to any company wanting to grow their business” 
 
Don Wiid , Director,  
CRM Insights, Peterborough 
“I can recommend Simon, he has worked with a few of our teams on different aspects of sales and the results have been brilliant” 
 
Anna Clarke, Head of Apprenticeships,  
Milton Keynes College 
“Simon is a fantastic sales trainer; he gets straight to the heart of successful selling. Thanks for all your help Simon, just a few hours with you has re-ignited my sales mojo. If you want to be great at sales Simon is your man! Highly recommended” 
 
Damien O'Dwyer, Director, 
Business Growth Midlands, Kettering 
"I have attended some of Simon's training sessions via Zoom. They are fun, easy to follow and the bite size duration works well for me! Highly recommended” 
 
Julie Jeffery, Employee Engagement Manager,  
Milton Keynes College 
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